branding
/
naming
/
identity
Inreach
(
3
)
/ About the project
The world's first tech platform matching LGBTQ+ people with safe, verified resources. The InReach brand identity feels inclusive, warm, supportive and hopeful in the eyes our community.
We wanted to create a brand identity that says connector — a trusted partner that gives people seeking safety discreet access to resources without putting anyone in danger. It's mission: help them find belonging.
The rainbow arch represents a connection and a bridge to the other side, where hope and new opportunity lie.
/ Credits
Client:
InReach
Creative Director:
Irena Milev
Art Director:
Liz Klein DiBello
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