Branding
/
Identity
/
Event Graphics
CES 2021
(
6
)
/ About the project
Technology is not a miracle. It’s the best of us coming together. Hence Together, we CES. That was the inspiration for a post Covid CES visual identity.
Our approach was to create a modular brand system that was functional, expressive, yet still very human.
We created a toolbox consisting of a subtle palette, dynamic elements and typography that can be combined and recombined across all exhibition touch-points.
This simplified canvas was the perfect backdrop to showcase the convention's tech categories.
/ Credits
Client:
CES
Creative Director:
Irena Milev, Jonathan Graham
Art Director:
Irena Milev, John Olson
Designer:
Wen Wang
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