Branding
/
Identity
/
Event Graphics
CES 2021
(
6
)
/ About the project
Technology isn’t a miracle; it’s a collective achievement. This spirit inspired our post-COVID visual identity for CES: Together, we CES.
Our approach focused on crafting a modular brand system that is both functional and expressive while maintaining a distinctly human touch.
We developed a versatile toolbox featuring a subtle color palette, dynamic elements, and adaptable typography that can be mixed and matched across all exhibition touchpoints.
A neutral, simplified canvas provided an ideal backdrop for highlighting the convention's diverse tech categories.
/ Credits
Client:
CES
Creative Director:
Irena Milev, Jonathan Graham
Art Director:
Irena Milev, John Olson
Designer:
Wen Wang
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