Mountain Ready

MTN Ready's goal was to create a brand identity that would resonate with real people who happen to find themselves at elevation. Not athletes, nor over-achievers.

Our approach was to create a brand identity for all — those from lower elevations to mountain locals — who can feel at home at any altitude without the effects of altitude sickness.

We relied on lots of epic mountain scapes and product photography to tell the MTN Ready story. The result is a memorable brand that feels bold, elevated, and approachable.