Identity
/
Campaign
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Product Photography
Wag Tantrum
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1
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/ About the project
A fresh brand identity and launch campaign for Wag Tantrum — a small up-and-coming brand targeting mindful pet lovers who want the best nutrition for their dogs. Objectives included increasing brand awareness and driving customer engagement.
Our approach was to create a brand identity that communicated Wags's promise of delivering organic, made-to-order pet food using only the freshest ingredients.
We developed a brand strategy that focused on creating a trusted, friendly and memorable visual identity that would differentiate the brand from its many competitors.
/ Credits
Client:
Wag Tantrum
Creative Director:
Irena Milev
Art Director:
Irena Milev
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