Wag Tantrum

A fresh brand identity and launch campaign for Wag Tantrum — a small up-and-coming brand targeting mindful pet lovers who want the best nutrition for their dogs. Objectives included increasing brand awareness and driving customer engagement.

Our approach was to create a brand identity that communicated Wags's promise of delivering organic, made-to-order pet food using only the freshest ingredients.

We developed a brand strategy that focused on creating a trusted, friendly and memorable visual identity that would differentiate the brand from its many competitors.