Citronne

Citronné is a vibrant new line of curated lip care essential products. Formulated for a variety of skin types and needs with high performance ingredients.

Our approach was to create a brand identity that communicated Citronné's values of simplicity, authenticity and quality and transparency.

We developed a brand strategy that focused on creating a bright, fun, citrus-inspired visual identity that would cut through. Intentional ingredients meet high-performance formulas for products that feel as good as they look.