Flowstate

A new visual identity for an application that revels in the space between a web client and a productivity app. It’s not just a product, but a promise for a future that is unencumbered by distractions and diversions.

It's flowstate: a calmer, better, more focused and capable way of working that's attuned with wellbeing.

Our approach was to create a brand identity that communicates a feeling of harmony. The stacked stones in the symbol find balance at a central tension point in the shape while the lavender brand tones exude a sense of calm and allow for maximum focus. Together they capture the feeling of being in flow.