branding
/
art direction
/
identity
Aril
(
12
)
/ About the project
Introducing a line of hair essentials that is both beneficial for your hair and kind to the environment.
Aril aims to resonate with environmentally conscious consumers while establishing itself as a leader in the sustainable beauty space.
We crafted a brand identity that embodies Aril's core values of sustainability, innovation, and authenticity.
Our strategy focused on developing a memorable identity alongside sustainable packaging to distinguish us in the market and honor our commitment to the planet.
Our pouches are designed with a single material for easy recycling and use 74% less plastic compared to traditional 250 ml plastic bottles, making a meaningful impact on reducing waste.
/ Credits
Client:
Aril
Creative Director:
Irena Milev
Art Director:
Irena Milev
Designer:
Victoria Park
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