Aril

A line of hair essentials that's good for your hair and good for the environment. Aril's goal was to create a brand identity that would resonate with environmentally conscious consumers and help position their business as a leader in sustainable beauty space.

We created a brand identity that communicated Arils's values of sustainability, innovation, and authenticity.

We developed a brand strategy that focused on creating a memorable visual identity and sustainable packaging that sets us apart. Our pouches use one material so they are easy to recycle, and overall use 74%less plastic compared to 250 ml bottles.