BRAND DESIGNER

BROOKLYN, NY

branding

/

art direction

/

identity

Aril

(

12

)

/ About the project

Introducing a line of hair essentials that is both beneficial for your hair and kind to the environment.

Aril aims to resonate with environmentally conscious consumers while establishing itself as a leader in the sustainable beauty space.

We crafted a brand identity that embodies Aril's core values of sustainability, innovation, and authenticity.

Our strategy focused on developing a memorable identity alongside sustainable packaging to distinguish us in the market and honor our commitment to the planet.

Our pouches are designed with a single material for easy recycling and use 74% less plastic compared to traditional 250 ml plastic bottles, making a meaningful impact on reducing waste.

/ Credits

Client:

Aril

Creative Director:

Irena Milev

Art Director:

Irena Milev

Designer:

Victoria Park

OTHER

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