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ABOUT
IRENA
As an accomplished creative director and designer, with over 20 years of experience, I specialize in creating custom brand experiences for lifestyle, wellness and beauty businesses.
Branding, simply put, is teaching people how to think about you and your business.
So with each project, I strive to form an emotional connection with consumers, going beyond the transactional and fostering brand loyalty.
Design is not about creating pretty visuals, it's about building experiences that resonate.
Currently working as an adjunct professor of Brand Design at the Academy of Art University San Francisco.
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